What Is a Mobile Landing?
Mobile Landings allow you to display a landing page when users open your push notification.
As push notification's main goal is to drive traffic to your app, the message has to be short, appealing and must invite users to open the push to see what's behind.
Mobile Landings are handy to manage different types of scenarios:
Show more details on a new feature, an exclusive offer, a new update, and more.
Help your users make a specific action in the app.
Why Should I Use a Mobile Landing?
Mobile Landings can be useful in a wide variety of use cases:
✅ Increase your open rate: When sending a push notification you want to keep your notification short, sweet and inviting. So Mobile Landing lets you express yourself without sending a very long push notification to your users.
✅ Keep your user base updated: When announcing a new feature or service, put all the details on the Mobile Landing.
✅ Ease the payment process: when announcing a discount code in your notification let your user benefit from the 1-Click process by adding a button that will automatically apply the discount code to the basket.
✅ Follow your user journey: When a new feature is announced after presenting it to your user base, you can direct them to the mentioned feature so they can discover it.
✅ Give more context before directing users to a website: when directing to a page outside the app (for example your YouTube page), trigger a landing page when users open the app and let them click or not the In-App button if they are still interested.
How to Create a Mobile Landing?
Here are the two main steps you need to take to create a Mobile Landing:
Pick or create a new template for your Mobile Landing
Then edit the content of your Mobile Landing (text, image, etc).
If you already have created a Mobile Landing or an In-App message, then head to step 2.
Step 1: Create a new In-App theme
Go to the Settings > Themes section of the dashboard. Select one of the four formats available:
Fullscreen: This format lets you mix image and text. Add buttons to let your users get a full understanding of what you are talking about. As it is a full-screen format, you can use it for long messages explaining a specific matter;
Banner: Banners can be displayed at the top or the bottom of the screen with up to two buttons. This is very useful for informative purposes;
Modal: The modal format will always be displayed in the center of the screen. You can add an image, disable text fields, buttons and change their color. You can also set a 10-second timer to auto-dismiss the In-App message;
Image: The image format is useful if you want to use a 100% custom design or simply reuse an image your team already prepared for a marketing campaign. Batch allows you to display a full-screen image or to display it as a modal with a close button or an auto-close timer.
Step 2: Edit your message
Now that your template is ready to use, you can attach a Mobile Landing to your push notification.
Once you are done with the conception of the push notification, turn on the "Mobile Landing" option by activating the toggle:
Then select the template you want to use in the drop-down menu:
Now it is time to fill your Mobile Landing with every field you added: image, header, title, text, buttons...
Here are some specs about your Mobile Landing components:
Button: There are three types of actions allowed in a button. It can either dismiss the Mobile Landing, direct to a specific page inside or outside the app or trigger a custom action (open the settings of the device, apply a discount code.
Image: they have to be at least 300 pixels in width & height and weight no more than 5MB.