How can I A/B test a push campaign?

Use the A/B test feature to try two different wordings, images, and deeplinks, and optimize your open rates.

Antoine avatar
Written by Antoine
Updated over a week ago

The A/B testing feature allows you to test two different messages in the same campaign. A/B testing is key to sending the most effective message and vastly improving your open and re-engagement rates.

💡 Important note: This article is also valid for web push campaigns.

How can I create an A/B test push campaign?

The A/B test feature is available for every type of push campaign: One-shot, Recurring, and Trigger.

First, create a new campaign and set the Targeting and Timing.

Then, you can easily A/B test your campaign with one click on the "Start A/B testing" button.

What kind of content can I A/B Test?

All your message can be A/B Test!

  • Length of the wording —find our best practices here for mobile push

  • The tone of the message

  • Dynamic Content (on mobile push notification only)

  • Image

  • Deeplink

How to preview each version?

Click on the Eye icon to select the version to show in the preview and to send as a test.

How can I compare the analytics?

Once your campaign is live, you can compare the performance of each variant.
In the detailed results of your campaign, you will see how each message performs over time in a tabbed view.

How can I keep the best wording?

If it is a recurring or trigger campaign, you can disable the one that performs poorly. To disable a version, go on the Automations tab and click on your campaign.

From there, you'll be able to Edit it and then click on the Enable/Disable switch button.

This article belongs to Batch's FAQ. Need more help? Find insightful articles, documentation, case & market studies, guides, and even more in our website's Resources section on and our blog.

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