The trigger feature option enables you to send a notification from one minute to several days after users have installed the app or triggered an action in the app.
A/ Pre-requisite
For setting up your abandoned cart campaigns, you need to plan trigger actions in your tagging plan:
→ "added_to_cart" event, with [optional] product categories labels (e.g. “bags”)
→ "purchase"
B/ Campaign creation
You will need to create a push campaign using the following instructions:
1. Targeting
It is not necessary to fulfill the targeting part, except if you need to manage a multilingual campaign —> check out this documentation.
2. Timing
- Trigger event: added_to_cart trigger display of the push campaign 30 minutes after the user add an item to his cart. You can also associate a specific label: e.g "bags".
- Cancellation event: purchase trigger cancel the display of the push campaign if he purchase an item during the 30 minutes delay.
- Capping: we have set a capping of 2 in this example and a 4 hours grace period. A user will receive his push campaign 2 times maximum, with a delay of 4 hours minimum.
3. Message edition
Add your wording and your campaign is now ready to activate.
C/ Best practices
Abandoned cart push reminder campaigns with Piiics:
They made specific campaigns according to the product category (using a label associate to the event) added into the user cart, with two reminder campaigns at Day +1 and Day +7.
- Personalization on user first name
- Custom image which increase the open rate (do not hesitate to put an image in relation with the item in user cart)
Cross canal abandoned cart campaigns with Vide dressing:
- Hours+2: Emailing campaign: 1-to-1 reminder
- Day+1: Push campaign: 1-to-1 reminder
- Day+3: 1-to-1 push reminder + push saved in the app notification center
