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How can I reduce the abandoned cart rate with Batch?
How can I reduce the abandoned cart rate with Batch?

Discover how to manage all your abandoned cart use cases with Batch Trigger campaigns.

Antoine avatar
Written by Antoine
Updated over a week ago

The trigger feature option enables you to send a notification from one minute to several days after users have installed the app or triggered an action in the app.

A/ Pre-requisite

For setting up your abandoned cart campaigns, you need to plan to trigger actions in your tagging plan:

→ "added_item_cart" event, with [optional] product categories labels (e.g. “bags”)

→ "validated_purchase"

B/ Campaign Creation

You will need to create a push campaign using the following instructions:

1. Targeting

It is not necessary to fulfil the targeting part, except if you need to manage a multilingual campaign —> check out this documentation.

2. Timing

  • Trigger event: added_item_cart trigger display of the push campaign 30 minutes after the user add an item to his cart. You can also associate a specific label: e.g "bags", and click on "Add filter".

  • Cancellation event: purchase trigger cancels the display of the push campaign if the user purchases an item during the 30-minute delay.

  • Capping: we have set a capping of 2 in this example and a 4 hours grace period. A user will receive his push campaign 2 times maximum, with a delay of 4 hours minimum.

3. Message edition

Add your wording and your campaign is now ready to activate.

C/ Best practices

Abandoned cart push reminder campaigns with Piiics:

They made specific campaigns according to the product category (using a label associated with the event) added to the user cart, with two reminder campaigns on Day +1 and Day +7.

  • Personalization of user's first name

  • The custom image increases the open rate (do not hesitate to put an image about the item in the user cart)

Cross canal abandoned cart campaigns with Videdressing:

  • Hours+2: Emailing campaign: 1-to-1 reminder

  • Day+1: Push campaign: 1-to-1 reminder

  • Day+3: 1-to-1 push reminder + push saved in the app notification centre

This article belongs to Batch's FAQ. Need more help? Find insightful articles, documentation, case & market studies, guides, and even more in our website's Resources section on and our blog.

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