The trigger feature option enables you to send a notification from one minute to several days after users have installed the app or triggered an action in the app.
A/ Pre-requisite
For setting up your abandoned cart campaigns, you need to plan to trigger actions in your tagging plan:
→ "added_item_cart" event, with [optional] product categories labels (e.g. “bags”)
→ "validated_purchase"
B/ Campaign Creation
You will need to create a push campaign using the following instructions:
1. Targeting
It is not necessary to fulfil the targeting part, except if you need to manage a multilingual campaign —> check out this documentation.
2. Timing
Trigger event: added_item_cart trigger display of the push campaign 30 minutes after the user add an item to his cart. You can also associate a specific label: e.g "bags", and click on "Add filter".
Cancellation event: purchase trigger cancels the display of the push campaign if the user purchases an item during the 30-minute delay.
Capping: we have set a capping of 2 in this example and a 4 hours grace period. A user will receive his push campaign 2 times maximum, with a delay of 4 hours minimum.
3. Message edition
Add your wording and your campaign is now ready to activate.
C/ Best practices
Abandoned cart push reminder campaigns with Piiics:
They made specific campaigns according to the product category (using a label associated with the event) added to the user cart, with two reminder campaigns on Day +1 and Day +7.
Personalization of user's first name
The custom image increases the open rate (do not hesitate to put an image about the item in the user cart)
Cross canal abandoned cart campaigns with Videdressing:
Hours+2: Emailing campaign: 1-to-1 reminder
Day+1: Push campaign: 1-to-1 reminder
Day+3: 1-to-1 push reminder + push saved in the app notification centre
