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Discover how to manage common use cases and learn how to improve your campaigns.

Best Practices & Use Cases

Depending on your users' browser and OS, the way web push notifications are displayed may change.

What is the optimal length for every web push notification?

We know that writing a short and punchy message is difficult, this article aims at helping you finding the ideal number of characters.

What is the optimal length for every iOS/Android push notification?

I want to optimize my app traffic using push notifications.

How to improve my open rate?

Here is a list of all the best practices you need to take into account when using emojis in your notifications or In-App messages.

How to use emojis wisely in your messages?

Adding an image to your push campaign has many great benefits. Here are the different advantages to do so.

Why should I add some images to my campaign?

Wisely choosing the best time to send push notifications can increase traffic and boost engagement.

What is the best time to send push notifications?

Now, Scheduled, Recurring or Trigger? Which delivery type to choose and why.

How to choose the best delivery option for my push campaign?

You can adjust the sending rate of your notifications directly from your own dashboard.

How can I adjust the delivery speed of my push notification?

Need help setting up a multilingual campaign? Here is all the information you need to know

How to manage a multilingual campaign?

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Best Practices

Getting ratings and reviews is essential in any app marketing strategy to encourage downloads and get useful feedback.

How to ask users for an app review?

Set recurring welcome campaigns in a few minutes to guide new users in your apps and increase engagement.

Creating your first welcome campaign

You can integrate a custom toggle switch into your website to manage web push notifications easily (opt-in and opt-out).

How can I allow users to manage their push preferences from my website?

Here is a guide to help you set up a recurring reengagement campaign to attract dormant users and increase engagement.

How to Create your First Reengagement Campaign?

Here is every step to create a campaign celebrating your users birthday or a precise date (miles expiration, premium renewal, subscription).

Automating birthday / anniversary wishes with a push notification

Discover how to manage all your abandoned cart use cases with Batch Trigger campaigns.

How can I reduce the abandoned cart rate with Batch?

See how you can direct users to their default phone, email or sms app by simply clicking an In-App button.

How to create a "Call", "Send an SMS", "Send an email" button to an In-App message?

Need help creating a dynamic campaign? Here are all the steps you need to follow.

How to personalize the content of my push notification?

You will find here all you need to know to send your first silent push notification to your user.

How can I send a silent push notification?

All the best practices you must know to maximise you push notifications opt-in rate on iOS and Android (from Android 13)

How to improve the push opt-in rate?

Do you need to improve your opt-in rate? Here are all the steps you need to take to create a re-opt-in In-App campaign on iOS and Android.

How to create a re-optin campaign to improve my opt-in rate?

You can define different push thematics in your app/website and target your users based on their subscription preferences.

How can I implement thematic push opt-ins?

Here are all the steps you need to take to create a pre-permission In-App message and add context to the App Tracking (ATT) prompt.