What kind of data is collected via Batch by default?

Here is the list of data Batch collects by default. Batch can collect data from the SDK or generate it server-side (e.g. campaigns sent...).

Written by Baptiste
Updated over a week ago

Device data

Mobile (iOS / Android)

Installation ID
Advertising ID*
Identifier for Vendor (IDFV)*, on iOS.
API level of the SDK (on Android)
IP address (shared with Batch, but not stored on Batch side)
Bundle ID
OS version
App version
Batch SDK version
Push token
Push notifications opt-in status
MLVL (Mobile Landing Version)
Transaction tracked
Device's brand*
Device's model*

Mobile carrier*: Batch collects the MNC/MCC codes and deducts the carrier name based on these IDs.
Locale (language and region)
Device time zone
Country: Batch deducts the country based on the IP address. If the IP address cannot be used, Batch will use the country set in the device settings.
City: Batch uses IP geolocation to find the city of your users. This feature works when the user is on a Wi-Fi network, not on a cellular network.

* The collection of this data can be deactivated: iOS / Android.

Web

Installation ID
IP address (shared with Batch, but not stored on Batch side)
Push token
Push notifications opt-in status
User-agent (web browser, OS, etc.)

Locale (language and region)
Country
Device time zone
City (see above for more details)
Batch SDK version

Batch does not set any cookies but relies on Local Storage.

App usage and campaigns data (App + Web)

First SDK start date
Last SDK start date
List of the campaigns that targeted the install.
List of the campaigns that targeted the install and clicked by the user.

Smart Segment
Send date of the most recent campaign that targeted the install.
Number of push sent to the install, used for frequency capping limit.