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What is the optimal length for every iOS/Android push notification?
What is the optimal length for every iOS/Android push notification?

We know that writing a short and punchy message is difficult, this article aims at helping you finding the ideal number of characters.

Claire avatar
Written by Claire
Updated over a week ago
  1. Title: 15-30 characters space included (prior iOS 15: 15-40)

  2. Body: 120-140 characters space included (prior iOS 15: 140-180)

At Batch, we do advise 15-30 characters limit for your title and a 120-140 characters limit for your body description.

If you create a long message of more than 140 chars, not all 140 characters will be shown to the user; it will depend on whether the notification is shown as an alert on the lock screen or when the iPhone is actively used.

We recommend you keep your title and your body message as short as possible. Your title must be “punchy” to attract users.

Moreover, we advise you to test your message on different devices (on iOS / on Android) and see how your message is displayed before sending them to your users.


This article belongs to Batch's FAQ. Need more help? Find insightful articles, documentation, case & market studies, guides, and even more in our website's Resources section on batch.com and our blog.

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