Start:
Number of times the SDK "starts" in your app over a period of time. The SDK starts every time users open your app. The starts/DAUs ratio can help you to measure the average number of sessions initiated by your users.

DAUs
:
Stands for Daily Active Users. It represents the number of unique installs that opened the app at least once in a day.

MAUs:
Stands for Monthly Active Users. It designates the number of unique installs that opened the app at least once in a month.

Install:
Designates an installation of a version of your app including Batch SDK. The number of installs never decreases. A reinstall of your app is considered as a new install.

Uninstall:
Deletion of the app on a user's device.

Open:
Short for opening of a push campaign. Batch measures 2 types of opens:

  • Direct opens that are the number of opt-in installs who opened your app by tapping the notification.
  • Influenced opens that are the number of users who received a notification and opened your app within the next 2 hours.

Opt-in:
Users who accepted to receive your notifications.

Opt-out:
Users who didn't turn on yet, refused or disabled push notifications for your app.

Reengaged users
:
Dormant users who received a notification and became engaged 3 days after receiving it.

Need more help?
Feel free to check our detailed documentation here:

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