Why adding an unsubscribe link to your email ?
Adding an unsubscribe link to your e-mail marketing campaigns allows Batch to get instant opt-out feedback and to not retarget recipients who have chosen to unsubscribe.
Thus, it allows:
Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore
Not to damage the sending reputation
💡 Here is an example of an unsubscribe link:
Adding an unsubscribe link to a template
Here is how you can simply add an unsubscribe link for an email template in a single language:
<a data-msys-unsubscribe="1" href="[LANDING PAGE LINK]">Unsubscribe</a>
If the email template already contains personalization conditions to change the language of certain text blocks, the same should be done for the unsubscribe link:
<a data-msys-unsubscribe="1" {% if b.language == 'fr' %}href="https://static.batch.com/list-management/landing.fr.html"> Se désinscrire {% else %} href="https://static.batch.com/list-management/landing.html"> Unsubscribe {% end %}</a>
Choosing a unsubscribe landing page
Once recipients click on the "unsubscribe" link:
Batch removes the recipients from the marketing mailling list
Recipients are redirected to a personalized landing page hosted on your side
💡 By default, the purpose of this page is to confirm that the user is opt-out of your marketing mailing list. It also gives you a last chance to convince them to stay and continue to receive your content by redirecting them to a preference center.
If you do not have one yet, you can use our default landing page: