Why add an unsubscribe link to your email?
Adding an unsubscribe link to your e-mail marketing campaigns allows Batch to get instant opt-out feedback and to not retarget recipients who have chosen to unsubscribe.
Thus, it allows:
Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore
Not to damage the sending reputation
💡 Here is an example of an unsubscribe link:
💡 Unsubscribe from an email is recorded when the end user clicks on the unsubscribe link. The end user then lands on an unsubscribe confirmation page.
Adding an unsubscribe link to a template via HTML
Here is how you can simply add an unsubscribe link for an email template in a single language:
<a data-msys-unsubscribe="1" data-msys-linkname="batch::unsub" href="[LANDING PAGE LINK]">Unsubscribe</a>
If the email template already contains personalization conditions to change the language of certain text blocks, the same should be done for the unsubscribe link:
<a data-msys-unsubscribe="1" data-msys-linkname="batch::unsub" {% if b.language == 'fr' %}href="https://static.batch.com/list-management/landing.fr.html"> Se désinscrire {% else %} href="https://static.batch.com/list-management/landing.html"> Unsubscribe {% end %}</a>
Adding an unsubscribe link to a template using the Email composer
You can also insert an unsubscribe link easily when using the email composer to create your email templates.
To do so:
Select the text
Add a hyperlink to the text area
Select the Unsubscribe option listed in the Link field on the left side panel.
The unsubscribe landing page is in English and does not support adding custom landing page at the moment.
Please note that {{emailComposerUnsubscribeLink()}} is only compatible with the drag and drop email composer, and should not be used for HTML email creation.
Choosing a confirmation landing page
Once recipients click on the "unsubscribe" link:
Batch removes the recipients from the marketing mailing list
Recipients are redirected to a personalized landing page hosted on your side
💡 By default, the purpose of this page is to confirm that the user is opt-out of your marketing mailing list. It also gives you a last chance to convince them to stay and continue to receive your content by redirecting them to a preference centre.
If you do not have one yet, you can use our default landing page: