All the resources needed to understand email delivery and optimize deliverability
Sender reputation & guidelines
Getting started with email deliverability and sender reputation
Getting started with email deliverabilityKey practices for ensuring inbox success and building a strong sender reputation
Legal requirements & Batch email senders guidelinesBefore sending your first emails or implementing new use cases, be sure you understand your legal obligations and Batch email guidelines.
Best practices on list hygiene and recipients collectionEverything you need to know to evaluate your recipients base hygiene and the way you are collecting new subscribers.
Sending structure: Subdomains & IPs
Know more on email authentication, Batch sending structure, and more.
Email sending structure & domain consistencyUnderstand how to choose the right email sending domain, structure your IPs and why domain consistency is key for an optimal deliverability.
Understanding email authenticationKnow more on Batch default setup for SPF, DKIM, DMARC, MX and BIMI.
Domain & IP warm-up
Key resources to understand the email warm-up process and send your first emails successfully.
What is an email warm-up?Know more on the process of warming up a domain or an IP, which is the first step for all email senders.
When should you consider an email warm-up?Email warm-up is a good practice not limited to mail provider migration. Here are other cases where you should consider re-running one.
Step 1 - Assess your current email performanceNeed help evaluating your email performance? Here is a method to help you evaluate your reputation and campaigns/automations performance.
Step 2 - Complete the technical setupHere are the only technical tasks you will need to go through to be able to send your first emails with Batch during your email warm-up.
Step 3 - Review your list hygiene compliance & recipients base qualitySee the list hygiene rules you need to implement to be compliant and identify the audiences you should exclude from the warm-up phase.
Step 4 - Define a warm-up goal per subdomainAvoiding common pitfalls with audience selection and timing when elaborating your subdomain warm-up schedule.
Step 5 - Prepare your email migration scheduleFind out how to schedule an email migration schedule for each one of your subdomains, respecting the sending limit set for every day.
Step 6 - Email templates reviewNow, let's take a look at the way your campaigns/automations have been scheduled and at your email templates.
Final checks before your warm-up beginsAlmost ready for takeoff! Run through this checklist to ensure a smooth newsletter warm-up launch with Batch.
Monitoring process during a subdomain warm-upPerformance and reputation monitoring is the last and most important part of the warm-up process.
Expected warm-up issues & troubleshootingFacing delivery and deliverability issues is common during a subdomain warm-up. Here are some of the common issues and how to handle them.