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Domain & IP warm-up

Key resources to understand the email warm-up process and send your first emails successfully.

What is an email warm-up?Know more on the process of warming up a domain or an IP, which is the first step for all email senders.
When should you consider an email warm-up?Email warm-up is a good practice not limited to mail provider migration. Here are other cases where you should consider re-running one.
Step 1 - Assess your current email performanceNeed help evaluating your email performance? Here is a method to help you evaluate your reputation and campaigns/automations performance.
Step 2 - Complete the technical setupHere are the only technical tasks you will need to go through to be able to send your first emails with Batch during your email warm-up.
Step 3 - Review your list hygiene compliance & recipients base qualitySee the list hygiene rules you need to implement to be compliant and identify the audiences you should exclude from the warm-up phase.
Step 4 - Define a warm-up goal per subdomainAvoiding common pitfalls with audience selection and timing when elaborating your subdomain warm-up schedule.
Step 5 - Prepare your email migration scheduleFind out how to schedule an email migration schedule for each one of your subdomains, respecting the sending limit set for every day.
Step 6 - Email templates reviewNow, let's take a look at the way your campaigns/automations have been scheduled and at your email templates.
Final checks before your warm-up beginsAlmost ready for takeoff! Run through this checklist to ensure a smooth newsletter warm-up launch with Batch.
Monitoring process during a subdomain warm-upPerformance and reputation monitoring is the last and most important part of the warm-up process.
Expected warm-up issues & troubleshootingFacing delivery and deliverability issues is common during a subdomain warm-up. Here are some of the common issues and how to handle them.