This page provides an overview of the profiles in Batch. It shows how many have an email address, a mobile app/web, or a phone number attached for example.
Here are the definitions of the metrics displayed:
total profiles: number of profiles on Batch
identified: number of profiles with a Custom ID
profiles with email address: number of profiles with an email address
with a mobile app: number of profiles with at least one mobile installation
with a web browser: number of profiles with at least one web installation
profiles with phone number: number of profiles with a phone number
Channels
For each channel you use, see the number of profiles opt-in to it with the Subscription and New Subscription chart.
Subscriptions
This section provides a breakdown of profiles according to their:
iOS, Android, or Web push subscription status, based on the total number of profiles eligible for push notification subscriptions.
Marketing email subscription status, based on the total number of profiles with an email address.
Marketing SMS subscription status, based on the total number of profiles with a phone number.
New subscriptions
Here you can get a glimpse of the daily count of new push notification subscriptions over the past 30 days.
Subscribed: profiles who have explicitly given their consent to receive marketing emails. You can send them both transactional and marketing emails.
Unsubscribed: profiles who have opted out of receiving marketing emails. You can send them transactional emails only.
Unsubscriptions are automatically tracked when a user clicks on an unsubscribe link in your email.
Never subscribed: profiles who have shared an email address with you, such as during the creation of a user account, but did not subscribe to marketing emails. You can send them transactional emails only.
💡 Read this article about your email reach to know more about it!
Push
Push view can be filtered by OS:
Subscribed: profiles who have opted-in to receive push notifications.
Unsubscribed: profiles who have opted out of receiving push notifications.
SMS
And follow the evolution of the subscription with a 30-day lookback view:
Subscribed: profiles who have explicitly given their consent to receive marketing SMS. You can send them both transactional and marketing SMS.
Unsubscribed: profiles who have opted out of receiving marketing SMS. You can send them transactional SMS only.
Unsubscriptions are automatically tracked when a user unsubscribes from SMS using a STOP code.
Never subscribed: profiles who have shared a phone number with you, such as during the creation of a user account, but did not subscribe to marketing SMS. You can send them transactional SMS only.
📊 You will find the Performance Analytics page in the Analytics section.
👉 Learn more about it in this article.