The Analytics tab provides a comprehensive view of your key metrics across all channels, allowing you to track their evolution over time. Metrics are grouped by day, week, or month for an easy-to-understand overview.
Date Range
Select a date range of up to 1 year to analyze long-term performance trends or focus on recent activity:
Filters
Narrow down the data by applying filters such as:
Labels
Languages
Channels
Thanks to this tab, you gain a comprehensive view of your key metrics, easily identify trends, and explore details with advanced filters for each channel.
Sent: The message was dispatched by Batch.
Delivered: The recipient's email server successfully accepted the email.
Opened: The email was opened, this rate can be seen with and without machine opens (for instance due to Mail Privacy Protection).
Bounced: Delivery failed. See Email Analytics Glossary for bounce types.
Unsubscribed: The recipient opted out via the List-Unsubscribe header or Batch unsubscribe link.
You can drill down into data by specific mailbox provider to evaluate performance at a granular level:
Push
Sent: The push provider (Apple or Firebase(Google)) accepted the message for a specific device installation.
Opened: The recipient opened the notification.
Bounced: Delivery failed, often because the app was uninstalled or other errors occurred.
Here, you can focus on specific platforms such as Android, iOS, or Web to assess platform-specific engagement:
💡 A profile with multiple devices (e.g., phone, tablet, computer) may receive multiple notifications, resulting in more Sent messages than targeted profiles.
Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.
SMS
Sent: The message was dispatched by Batch.
Delivered: The message successfully reached the recipient's phone number.
Bounced: The message could not be delivered due to issues like:
Absent subscriber: The phone is turned off or out of network coverage.
Unknown subscriber: The phone number is inactive.
Unsubscribed: The recipient opted out by replying with the appropriate STOP keyword.
👤 You will find the Profile Analytics page in the Profiles section.
👉 Learn more about it in this article.