Push App / Web Push
Basic Analytics
Understanding the results of a push campaign is key to analyzing the performance of a message.
The campaign list gives you basic information on all your push campaigns:
Sent: The total amount of sent push notifications. This number is updated every few minutes.
Open rate: The percentage of users who opened your notification directly (by clicking on it) or indirectly (by opening the app in the following 3 hours).
Advanced Analytics
If you want to see more detailed stats about a specific push campaign, you can click on the campaign list.
The available statistics here:
Target: Total number of installations that meet your campaign's conditions.
Sent: Total amount of push notifications sent.
Bounced: Total number of notifications Apple or Google couldn't deliver because of other errors.
Opened: Direct opens + influenced opens.
Open rate: Total of opened notifications (direct + influenced) / Total of notifications sent to users who accepted push notifications and are not in the imported segment.
Direct opens: Total number of users who have received and directly open the push.
Influenced opens: Total number of users who have received the push and opened the app/website in the 3 hours following.
Reengage: Users who received the notification and became engaged 3 days after receiving it.
Opt-ins: Notifications sent to users who were opt-in to push notifications when the campaign targeted them.
Opt-out: Notifications sent to users who were not opt-in to push notifications when the campaign targeted them.
Imported: Notifications sent to imported users (more information here).
Dev API key: Notifications sent for installations on the Dev API Key.
Note: For the recurring campaigns, you have access to a statistics view in the time, since the launch of your campaign until today’s date.
You can also choose a custom date range in the date picker.
In-App Campaigns
Basic Analytics
The campaign's list gives you some basic information on the performance of your In-App campaign:
The campaign's list gives you some basic information on the performance of your In-App campaign:
Trigger: The event that triggers your In-App message.
Displayed: Total number of unique devices that have already displayed the message.
Advanced Analytics
If you want to see more detailed stats about a specific In-App campaign, you can click on in the campaign list.
The available statistics here:
Devices synced: Number of unique devices that were targeted by the campaign and have downloaded or synced the campaign locally.
(See the In-App campaign workflow for more information)Clicked: Number of clicks on one of the buttons of the In-App campaign. The top-right 'X' close button is not included in this total.
Click rate: Total of clicked campaigns/total of displayed campaigns.
Note: If you want to have additional info to track the performance of your campaigns, you can connect Batch with other analytics tools such as Google Analytics, Firebase, AT Internet, etc. Find more in our help centre.