Email marketing is a powerful tool for engaging with your audience, but optimizing your campaigns for maximum impact requires attention to detail 🤓
One crucial element often overlooked is the preheader, a valuable asset that can significantly improve the open rate of your email campaigns.
Understanding the preheader
The preheader is the snippet of text that follows the subject line in an email inbox:
By default, the first lines of an email are often displayed as a preview. However, these lines may not always provide valuable information to entice recipients to open the email.
Generic greetings such as 'Dear customer, we are pleased to...' might not be compelling and it is important to note that a well-crafted preheader can make a substantial difference 💪
How to add a preheader to your email template
To take control of your email preheaders, you can effortlessly add a preheader directly within your template.
To do so:
1️⃣ Edit the HTML file of your template directly on the Batch Dashboard by clicking on 'Edit email':
2️⃣ Add a hidden div to the top of the body of the email with the following code:
htmlCopy code<div style="display: none; max-height: 0px; overflow: hidden;"> YOUR PREHEADER TEXT </div>
By incorporating this straightforward step, you can customize your preheader text, providing a concise and compelling summary that encourages recipients to open and engage with your emails 💪
💡Before launching your email, don't forget to test it following these instructions 👈