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What is the difference between devices synced and displayed?
What is the difference between devices synced and displayed?

Here is what you need to know about the difference between Devices Synced and Displays in your In-App campaigns analytics.

Antoine avatar
Written by Antoine
Updated over a week ago

When you schedule an In-App campaign, it will be displayed according to the trigger you have chosen such as New Session, As Soon As Possible or based on a custom event.

However, a Synched device isn’t equal to a Displayed device as you can see on the chart pie on the metrics page of each of your In-App campaigns:

Devices Synced 

It is the number of single devices that were targeted by the campaign and have downloaded it locally.

When users who match the predefined targeting conditions start a new session of your app, Batch's SDK will retrieve all the information related to the campaign and count them as synced devices.

Displayed 

It is the number of times your campaign has been displayed.

It means that users that were targeted by the campaign downloaded it successfully and triggered the message according to the display event that was defined.


This article belongs to Batch's FAQ. Need more help? Find insightful articles, documentation, case & market studies, guides, and even more in our website's Resources section on batch.com and our blog.

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