There can be confusion between direct opens stat and influenced stat. Let me clarify both data.

  • Direct opens: The total number of users who opened your app by swipping (iOS) / tapping (Android) on the notification or clicking on desktop for web push notifications.
  • Influenced opens: The total number of users who received a notification and opened your app / visited your website within 2 hours without opened your notification.

You will find more information on the stats displayed on the dashboard in the documentation:

Did this answer your question?