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What is the difference between direct opens vs influenced opens?
What is the difference between direct opens vs influenced opens?

Direct opens means users opened your push directly when they received it unlike influenced who users launched your app within 3 hours.

Baptiste avatar
Written by Baptiste
Updated over a year ago

There can be confusion between direct opens stat and influenced stat. Let me clarify both data.

  • Direct opens: The total number of users who opened your app by swiping (iOS) / tapping (Android) on the notification or clicking on the desktop for web push notifications.

  • Influenced opens: Total number of users who received a notification and opened your app within 3 hours.

You will find more information on the stats displayed on the dashboard in the documentation:


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